SHOW YOUR PRODUCTS TO 40-MILLION HOUSEHOLDS IN GERMANY.
40-million homes is a huge market. Germans have high standards and lots of money to spend if targeted in the right way.
I’m Gabi Vallenthin and I am here to let you use my knowledge of the German consumer, my experience of this market and my network of contacts to help you devise a strategy to promote your products in Germany.
With my help you will sell your products right from the start and save time and money on breaking into a new market.
Imagine the big supermarkets with your brand! What a leap forward for your company!
This dream can come true even with a limited budget. You don’t have to know this big German market nor have an established network – leave it to me.
THE FOOD-XPERT FOR GERMANY
- I am happy to advise you on how to best to position yourself in the food market. If you want to succeed here (and not learn the hard way) you need a good strategy on how to approach the market and the media as well as building a functioning network. I can offer you both.
- If you want to sell to producers, you need certificates and high production standards and if you want to find companies to buy your raw materials, you will need good contacts.
- To sell to consumers, you will need a two-pronged approach: establish distribution and create a demand for your products. Both are vital for success.
THE MATTER WHAT THE PRODUCT, THE ROUTE TO MARKET IS A TAILOR-MADE STRATEGY !
No one has an unlimited budget and its easy to overstretch yourself financially with TV commercials, product placement and hiring A-celebrities. However, if you have a really good strategy it´s perfectly possible to advertise economically.
Germans spent less on food than other European countries. Nonetheless, German consumers are prepared to dig deep if they perceive a value in doing so. This may be for ecological and animal welfare reasons or if they are motivated by healthy or prestige products or simply for pleasure. Let´s find your way, how to reach them and how to win them. Let us convince them of the benefits of your products.
I have created a food-brand myself: A diet program that belonged to the 3 biggest nutrition programs in Germany. The brand consisted of products and online self-learning programs that were suppported by all German health insurance companies who reimbursed the cost to the consumers.
The brand also had the support of businesses across the entire German food industry and over 100,000 customers online it was a lot of pressure and a lot of fun. I was very pleased when I got a nice offer for my brand in 2017.
WIN WITH THE RIGHT STRATEGY
The first place to start is for us to develop your personalized marketing concept for the German market.
So please …
- Don´t produce flyers and brochures for the German market – not yet. ·
- Don´t produce booklets with recipes or cookery books – not yet. ·
- Don´t order a German website – not yet. ·
- Don´t start a social media campaign– not yet.
I have an excellent network of creative people in Germany – web-designers, designers, PR-specialists, SEO-experts – but I understand that you may have your own marketing agency so I can provide text for you, advise you on website content and develop recipes in perfect “Food-German”, that fit your products.
We have been creating recipe cards and booklets and cooking calendars and books for decades with reliable printers and premium workmanship.
If Germany is your target market, choose the safe route to success and email me:
FOOD-EXPERT FOR AGES
I have been active in the food sector and “into food” for over 20 years and have written over 60 cookbooks.
I work for the industry, developing and testing recipes, which I publish as books and in other recipe formats and I adapt international recipes to the German taste and market.
RECIPES – A CLASS OF ITS OWN: TRANSLATION, RECIPE-CHECKS AND ADAPTION
Normal translations are tricky enough but when it comes to translating recipes, there are new challenges with “language” and eating habits that may be miles away from the habits in your country.
This is why we test and adapt the recipes of our customers. We make sure the recipes can be cooked by anyone under normal conditions. With exact times, clear (German) quantities and food that can be found in any regular German supermarket. And we make sure that they exceed the customer´s expectations.
I ONLY INCLUDE INGREDIENTS THAT ARE USED IN GERMANY
I MAKE SURE THAT ALL INGREDIENTS ARE READILY AVAILABLE IN GERMANY
I´LL STICK TO THE GERMAN STANDARD QUANTITIES PER DISH
I´LL TRANSLATE THE NAMES OF YOUR DISHES ·
ILL DESCRIBE THE PROCESS OF PREPARING YOUR DISH IN A WAY THAT EVERY CUSTOMER WHO IS ABLE TO READ WILL BE ABLE TO COOK.